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Paid Results are highlighted as paid ads and usually appear in a yellow-shaded area at the top of the search page. If you are like me, you ignore them!
Place flyers, posters and site (http://www.authorstream.com) business cards in prominent places in the community. It’s old-fashioned, but it works, and it is a cheap method of local marketing.
Simply put, my name doesn’t appear anywhere in the email, despite the fact that I gave it to them when I agreed to sign up. My name isn’t in the email, nor in the subject line – it should be in both.
But honestly, buying a couple dollars worth of stuff really isn’t supporting local business. They need us for a few of the bigger purchases as well. If not for those they will become as extinct as the dinosaur. And someday we’ll bemoan the fact that we didn’t shop there more often.
You can also ask for feedback from your customers. This will give you a lot of things to improve on and you can know the secret behind local business domination. This way you could be interacting with your customers as well. This is something that you need to do for your own good.
What about your website content? Is it relevant to your visitors? Is it compelling them to take action and buy from you once they’re on your pages? What would persuade you to buy from you? Are you calling them to action on each page? If you don’t ask them to call you, what do you expect them to do? Not calling you, not buying from you and going away may be exactly the message they’re getting from you.
If you have time and talent, buy raw materials and make stuff on your own. Most people don’t need any more stuff, but nice handmade and unique items are always appreciated.
I am going to determine how many people in this area are using their computers to find a local pizza restaurant, so I will enter a search for: “Pizza in Peterborough” You could also put the city first and then the product afterward. For example “Peterborough Pizza”. It doesn’t really matter because Google will figure it out. The Google keyword tool will provide results based on the last month. According to Google, last month 5,400 searched for “pizza peterborough” on Google. That is almost 180 people a day, and this is a small city! Pretty wild eh?
